With America's decision on which finalists are strong enough to make it into the coveted Top 12 this season being revealed tonight, Americanidol.com is really hitting its stride. Traffic to the site is up more than 80% over last season and it's growing. We're not the only one to notice, either...

Something good from PaidContent.org:

American Idol's Online Digs and Stats [by staci] : The deal cut for Fox to bring American Idol back for five seasons included unprecedented online and mobile rights for News Corp. Americanidol.com is meant to be part of the action -- and the profit. It may have the single best promotional tool of any entertainment site: a 10-second promo spot in every show and callouts from host Ryan Seacrest about specific features. Making the most of it online is the job of Jeff King, the Fox Interactive VP who oversees the site, and King says, a #1 priority. His goal: to make it a profitable year-round destination, transitioning from a purely promotional site to a business unit. He shared some stats with us that show the progress idolonfox.com has made since the relaunch this season:
-- 125 million page views for February.
-- 5.9 million unique monthly visitors for Feb, up 83 percent in February year over year.
-- 5.2 million video streams served in February and 2.8MM for first week of March.
-- 200,000 new registered users in less than 30 days for the MyIDOL section, a sort-of white-label version of the MySpace feature set. MySpace and Idol are being used to promote and leverage each other.

In the coming days and weeks, look for further expansion, too. Our Fantasy Idol Game and Idol Underground community start tomorrow and Idol Style will be greatly expanded next week.

Look for more exclusive videos, photos, games, fashion, blogs, boards and more -- only on Americanidol.com.