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SIMON COWELL

birthplace: Brighton, England

Simon Cowell's honesty on American Idol has made him a household name in America. His U.K.-based production company, SYCO, produces the BAFTA Award-winning show, The X Factor, which has also topped the charts in the U.K. Additionally, Simon created and served as executive producer on American Inventor and America's Got Talent.

As a judge, Simon is notorious for his unsparingly blunt and often controversial criticisms, insults and wisecracks about contestants and their singing abilities - or lack thereof. He is often parodied in pop culture. He is known for his work in both the television and music industries, having promoted singles and records for various artists, including television personalities.

In 2008, Simon was named No. 22 on Forbes Magazine's "Celebrity 100 Power List" and No. 29 in 2006. He was named one of People Magazine's 25 Most Eligible Bachelors in 2004, while Entertainment Weekly named him one of the Top Entertainers of the Year. A 20-year veteran of the music industry, Simon is an executive with Sony Records, and has helped to shape the modern pop music industry. Over the last 15 years, his acts have achieved sales of more than 100 million albums, and he has had over 70 No. 1 records.

Simon lives in Los Angeles and the U.K.

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