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Americanidol.com is the exclusive online destination for the #1 show in America. With a monthly unique user base of more than 10 million generating over 10 million monthly video streams and one billion seasonal pageviews, American Idol.com is the #1 single show website.

The devotion that fans have for the show extends to americanidol.com and is driven by exclusive online content including:

  • Hundreds of original videos
  • Thousands of behind-the-scenes photos
  • Original music
  • Comprehensive Style content
  • Dynamic games and contests
  • Blogs, boards and personal photo galleries.
  • Plus, Americanidol.com has the ability to design and build custom content around specific advertising needs!

Now, when the TV season ends, Americanidol.com will continue to entertain throughout the broadcast offseason, adding even more features, and producing original and user generated content worthy of the brand that has captured America's imagination and television's biggest audience.

To find out how we can incorporate your initiatives into American Idol, contact us today:

George Blue
Vice President of Advertising Sales - Entertainment
Fox Interactive Media
george.blue@fox.com

Creative Delivery Content

Rich Media/3rd party tags/Standard banners:

Email creatives (& questions) to FIMAdOps@fox.com at least 3 business days prior to campaign start date.
AmericanIdol.com creative MUST be sent in iFrame format.

Video tapes to be encoded:

Mail tapes to arrive at least 3 business days prior to start date to:

ALEX FRANK
Fox Interactive Media
12312 West Olympic Blvd.
Los Angeles, CA 90064

FIM strictly enforces a late creative policy as dictated by the IAB T&C's.

Should creative arrive after deadlines mentioned below, agency/advertiser is still responsible for each day media goes up late as a result and will be billed accordingly. FIM reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout

Below are general guidelines for advertising specifications.

For detailed questions/inquirires, contact FIMAdOps@fox.com.

ProductDimensionsSpecificationsAdserved

MEDIUM RECTANGLE

300x250
  • 20k max GIF.JPEG
  • 30k max FLASH.
  • 18 FPS max (Frames Per Second).
  • All .swf creative must be submitted with at .gif or .jpg back up file; and must use clickTAG; v.8 and lower.
  • clickTAG implementation: http://ads.ign.com/flash/flash_directions.html
  • Accepts user initiated expanding and in-banner video.
  • See tech specs for Rich Media requirements.
  • For HP Takeovers, only one ad unit may be Rich Media at a time
 YES

SKYSCRAPER

160x600

LEADER BOARD

728x90

HOMEPAGE POLL

 300x33
  • Static GIF/JPG Only; 5k Max
YES

PROMO UNIT WITH TEXT

 90x90
  • Static GIF/JPG Only; 5k Max.
  • Promo text character limits: 30ch Headline, 120ch blurb, 25chr Link.
YES

BROADBAND VIDEO

Centralized Video Player
HP Video Player 		320x240
  • :15 max on PreRoll (:10 preferred).
  • Must be accompanied by an appropriate companion ad.
  • Tape Based: BetaSP
  • CD-R or DVD-R: Uncompressed or DV25 QuickTime/AVI.
  • Inquire with FIMAdOps@fox.com for FTP site or provide client FTP site with login.
  • Third Party tracking and/or serving is not available. Billing will be based on FIM reporting.
  • See "Video Requirements" below for encoding specs.
 YES

VIDEO COMPANION

300x250
Central Video
  • Accepted Vendors: Atlas & Doubleclick; Other rich media vendors are on a case by case basis and will be approved pending creative testing. Please allow 5 business days to test all third party creative.
  • 20k max GIF.JPEG; 30k max FLASH; up to 3 loops with 15 seconds max animation (loops combined), 18 FPS max (Frames Per Second.
  • All .swf creative must be submitted with at .gif or .jpg back up file and must use clickTAG Flash v.8 and lower.
  • Companion ad can not spawn a survey.
  • Cannot run in-banner video or expanding ads. (See Rich Media requirements below.).
YES
240x40
Homepage Video GIF/JPG ONLY

BRANDING EXCLUSIONS

 All Ad dimensions
  • Associate with the American Idol brand, imagery, likeness, or title.
  • Activate any programs which can be associted with the American Idol, ie: "Brand X Top 12", Brand X auditons with 3 judges, etc.
  • Offer any promotions having to do with the American Idol brand.
  • Use any American Idol brand assets or equity within media.
 .

TRANSTITIONAL / INTERSTITIAL ADS

Select selections only		 600x400
(size can vary upon request)
  • 50k max GIF.JPEG; 50k max FLASH; up to 3 loops with 15 seconds max animation (loops combined).
  • 18 FPS max (Frames Per Second).
  • Third party interstitial technology is not supported
  • Frequency cap of 1 per user per day.
 YES

RICH MEDIA REQUIREMENTS
NOTE: All Rich Media ads are subject to testing and approval from QA Team before going live. Test tags must be provided where indicated.

Expanding Ad Specifications:

Test tags must be provided in advance to FIMAdOps@fox.com
3rd party creative must be served by a below mentioned vendor:
  • Accepted Vendors: Atlas, DoubleClick (KlipMart, Motif), Eyeblaster, EyeWonder, Pointroll Fat Boy and Unicast.
  • Expanding ads CANNOT be sold on or run through:
    • FOX: Fox Homepage, The OC, FOX Video Player, Message Boards.
    • IIDOL: Video & Photo content pages, Message Boards, MyIdol, Idol Fantasy, nor Style Get The Look.
  • Ads cannot cover talent faces on IDOL.
  • All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
  • Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
  • Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
  • Please set the Zindex to 250 for more information you can contact our tech team adopstech@ign.com.
  • 728x90 banner: -max 20k for gif/30k for flash/Polite load 30k initial load and up to 100k for streaming; 728x400 max expanded panel (up to 4 panels, 8k combined max for gif); width of the panel cannot exceed width of the banner; DOWNWARD expansion only.
  • 160x600 banner: max 20k for gif/30k for flash/Polite load 30k initial load and up to 100k for streaming; 400x600 max expanded panel (up to 4 panels, 8k combined max for gif); expansion must be to the LEFT of the Skyscraper; the height of the panel cannot exceed the height of the banner.
  • 300x250 banner: max 20k for gif/30k for flash/Polite load 30k initial load and up to 100k for streaming; 500x300 max expanded panel (up to 4 panels, 8k combined max for gif); expansion must be to the LEFT and TOP of the Unit; height of the panel cannot exceed height of the ad.

** All Rich Media ads must be delivered as JavaScript tags.

Video In-Page Banner Ads:

  • In Banner Video ads cannot be sold on or run through the Homepage and/or Video pages.
  • Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Interpolls, Klipmart, Eyewonder, United Virtualities, Unicast(FOX only) Dart Motif will be accepted on a case by case basis, pending creative testing.
  • Polite load 30k Initial load and up to 100k streaming.
  • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
  • Video cannot loop and cannot exceed 30 seconds total animation.

Floating Ad Units:

All Ads must be tested and approved. Test tags must be provided in advance to FIMAdOps@fox.com
  • Allowed on Video HP, Recaps, News, About, FAQ's, MyIdol (excluding Boards & Blogs) and Style ONLY.
  • Floating ads cannot be tied to any FIM in page units and must be free floating/independent.
  • Intro and reminder cannot be longer then 10 seconds each and must self terminate.
  • Intro and reminder must have a visible close button (X CLOSE) in the upper right hand side of the creative for the entire length of animation. The close button must be on or in close proximity to the layer piece/reminder.
  • Floating Intro: 500x500 MAX; 50K and up to 100K additional on user interaction.
  • Floating Reminder: 250x250 MAX; 30k and up to 100K on additional user interaction.
  • All sound must be user initiated, with an on/off button and must have the same action to close as to initiate (click to start, click to stop OR mouse over to start, mouse off to start).
  • Cannot have intro or reminder pieces that will cover the entire page.

Broadband Video Requirements:

  • No Start/Stop & Volume On/Off Controls Allowed (will be available via FIM Video Player).
  • Ad Space must be composed of 100% video - no border/image/gif components are allowed.

Flash Video Player

.

DIMENSIONS

400x300

VIDEOCODEC

Flash 8 (On2 VP6)

FRAMERATE

29.97

TARGET BIT RATE

400kbps video, 96kbps audio

MAX KEYFRAME SPACING

5 secs
FOX.com

Trademark and Copyright Notice: ® and © FOX and its related entities. All rights reserved. Use of this Web site assumes acceptance of the Terms of Use and Privacy Policy. AMERICAN IDOL ® is a registered trademark of 19 TV Ltd. and FremantleMedia North America, Inc. Based on the television program “American Idol” produced by FremantleMedia North America, Inc. and 19 TV Ltd. Licensed by FremantleMedia Licensing Worldwide. Want to advertise on Americanidol.com? Questions: idol.web@fox.com